The reality of business is that the core activity is selling and you will ultimately have to “sell yourself” as an artist. “Selling Out” is a short term idea of doing whatever it takes to make a dollar and that is not what we are advocating here. It is however, important to understand how to sell your self and we will be examining how to do that through a process of “P.I.M.P.ing” yourself. Here are four activities that the independent artist who is just starting out …

In the previous article, “In the Beginning: You and Your Audience” we discussed product definition and being clear about who you are as a person/product and now we are going to take the first concrete step in pleasing your audience in creating a list of songs. Managing lists is the primary activity in the production of entertainment. A list is essentially a plan for what is going to happen at what time. Other words that could be used is script, program, set list, and play list. To be …

 You are reading this because you want to have a career in the music business. You are convinced that you are talented, even more talented than most of the singers, musicians that you hear on the sound systems, radio or see on music videos on your TV. You are a little impatient with your impending success because it seems so obvious to you that you are indeed going to be successful, after all, your friends and family tell you that you are awesomely talented and whenever you perform the feedback from …